Hidden keywords are used by our search algorithm, but they are not publicly visible on the website. In other words, search queries will match to Hidden keywords, even though these keywords don’t exist on the document. Hidden keywords can be added from the Dashboard’s Index tools section. Look up a page by URL, scroll to the bottom of the page and add keywords.
Typical use cases for hidden keywords are:
- Synonyms. Add a missing term to a document
- Result pinning. Add a keyword to a document. When the keyword is used, the document will be promoted to the top of the results list
- Slang terms, nicknames and other inappropriate terms, which shouldn’t be visible on the website, but can be used by your users
- Names of competitors’ equivalent products
You can define multiple keywords as a comma-separated list: “example, multiple, keywords”