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Promotions drive traffic to the most important pages

Would you like to take advantage of your search to drive traffic to the most important pages of your website?

Unlike search results, promotions are elements that you can create using the editor in your dashboard. The promotions you create, are always shown first before the search results.

The advantage of promotions is that it will appear first in the search results regardless of the keyword. You can also associate promotions to specific keywords. In these cases, promotions will be shown first when your visitor uses a certain keyword.

Each promotion is customizable. You can create a promotion with custom content and look & feel of your choice. This allows you to design a promotion that will stand out from the search results.

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How to add search to your static website?

Picture of static site generator and search engine logos.

Static Site Generators (SSG), such as Jekyll, Next, Nuxt, Gatsby, and Hugo provide a tool to create websites that consist of static pages. The common problem with static websites, however, is that they rarely come with a search functionality out of the box.

So how to add search to a static website? In short, generate an index from selected content of the pages of your site, create a search an API to have access to the index and create a user interface so your users can search the index and see search results on the web page.

While adding a search to a static web site should include at least these elements, you can implement the search with various methods. In this article, we will look at three different ways you can add search functionality to a static website.

  • First, we will go through the basic principles of setting up a search to a static website created with Jekyll.
  • In the second example, we will review the principles of a more advanced setup with a crawler, search engine as well as the search user interface (UI).
  • Lastly, we will introduce AddSearch’s fully featured Search as a Service (SaaS).

 

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What are the requirements for an enterprise search?

Enterprises produce vast amounts of content and enterprise search helps to find the content. What are the requirements for an enterprise search?

Enterprise content comes in different document types which are required to be traced back to a specific date as well as stored securely. Furthermore, the enterprises need to distribute the content to the right people – whether enterprise employees or customers of the enterprise.

Enterprise content management (ECM) has processes and methods which it uses to organize the enterprise content. While ECM takes care of organizing and distributing the content, the right users should find the relevant content. Enterprise search falls under the umbrella of ECM. It renders the enterprise content searchable and makes finding the content a breeze.

When we consider what kind of content enterprises produce and how they manage the content, we can determine what capabilities enterprise search should have. We found the following set of requirements an enterprise search should meet.

The capability to crawl and index

  • Multiple domains
  • Enterprise content behind a firewall or login
  • Multiple document types (PDFs, Microsoft Office documents)

The capability to filter search results

  • Using date ranges
  • Based on relevant categories
  • Based on document types
  • With combining filters (faceted search)

In this article, we will discuss whether AddSearch meets the requirements of an enterprise search as part of ECM.

 

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AddSearch makes your PDFs and Microsoft Office documents searchable

Traditionally websites have consisted of HTML-based web pages. They may also reference various document types, such as PDFs as well as Word and Powerpoint documents. These document types contain textual content as well as images that may be crucial for your business. Thus finding the content is of great importance.

In this article, we’ll review information on AddSearch’s document types feature. First, we will describe some use cases to give you an idea where finding PDFs and office documents are important. Then we’ll look at how you can set up document types, what we crawl and index from the documents and how you can filter search results based on the document types.
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8 Google Search Appliance (GSA) replacement questions answered

Google has announced that Google Search Appliance (GSA) will be discontinued. According to Google, Google Search Appliance will reach the end of its life (EOL) in 2019. The exact date depends on the license agreement made with GSA customers. Thus many organizations, whether public or private, are required to find a replacement for GSA.

Clip art of Google Search Appliance StackFinding a replacement for GSA may seem like a daunting task. Setting up an on-premise device, such as GSA, from scratch has required technical expertise from hooking up and configuring the device to get the search running.

Migrating from GSA, however, may be a lot easier than you might think. You can acquire a fully-featured search solution as a service which provides features similar to GSA. Furthermore, the search as a service provides support for setting up the search as well as the development of new features GSA may have lacked.

In this article, we will address concerns many representatives of organizations using Google Search Appliance have had. The article introduces the most common questions and answers them. You can see the questions and answers in the table below.

Does AddSearch support 
1. Indexing by crawling, no integration needed?
2. Crawling and indexing content behind a login?
3. Crawling and indexing of multiple domains and platforms?
4. Search filtering and faceted search filtering?
5. User administration?
6. Index PDF and Microsoft Office documents?
7. Migrating from GSA?
8. Developing features on request to meet customers' special requirements?

 

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Creative uses for pinning your search results

Many platforms on the internet allow pinning, which will enable you to handpick the relevant content to showcase to your visitors. There are many platforms you can utilize pinning ranging from social media posts and comments to location marking. With AddSearch you can pin search results for a specific search.

In this article, we will take a look at creative uses for pinning search results with the AddSearch Pinned results feature.

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Use meta tags to optimize your search results

When you make a search with a search engine you see a preview of the contents of the web page in the search result. Depending on the search engine you will see the title of the page followed by a short summary of the contents. Some search engines, such as AddSearch, also provide a thumbnail to accommodate the textual summary of the web page.

In this article, we will discuss how to use meta tags to optimize the search results. We will first look at the most common meta tags and continue to the custom meta tags that AddSearch supports.

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Searching for a Google Search Appliance replacement for federated search?
Google Search Appliance device.
Google Search Appliance (source: Wikipedia).

Google Search Appliance (GSA) has provided federated search for enterprises and public organizations to find content scattered across the web as well as on premises. While GSA has served it’s users for a long time, Google has announced that it will discontinue the maintenance and the support for GSA in 2019 when the last of the customer support licenses for GSA expire. This leaves GSA customers without a federated search solution and an urgent need to find a replacement.

The change may seem daunting as Google Search Appliance has been a great investment. It entails the on-premises installation and configuring the network settings to connect GSA to the web as well as to the existing infrastructure. Needless to say that setting up GSA has required technical expertise.
Setting up a new federated search solution may not be technically as involved project as is the case with GSA.  Many of the replacement options come as a service. This means that the service provider takes care of most of the technical details provided with support.

You can acquire federated search as a cloud-based service with versatile features for setting up the search for the most relevant results for your organization as well as for your visitors.

In this article, we will take a look at the features GSA offers and provide a comparison of what AddSearch, as a replacement option, has to offer. To make sure we’re on the same page we’ll first introduce what federated search is, how to set up federated search using GSA and what features enhance the relevance of the searches. Then we will compare the setup and the features of AddSearch.

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Set up your search for better search results

By default, AddSearch provides you with excellent algorithms to return the most relevant search results for your visitor. However, there are special situations where the user needs to make certain results return first amongst the search results. In this article, we will look at how you can set up your search so that the most relevant content will appear on top of the search results. In other words, we will show you how to make your search results better.

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Use pinned results to handpick and arrange search results

Pinning the right search results for a specific search can be crucial to your business. While AddSearch has very capable search algorithms, there are still occasions when the results need to be handpicked and pinned on top of the search results.

One occasion for handpicking search results could be a sale for particular products, say iPhones or books from a prolific author. The search algorithm most probably returns the most recent or relevant phones or books in the search results. However, the search algorithm may not be aware of these products that are for sale.

To respond to these occasions, AddSearch has released a new feature that allows you to pick the best results for a specific search term, pin and arrange them in the desired order.

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