Synonyms improve search results by linking words with similar meanings. When a user enters a search term, the search returns results for any synonyms of the word defined as a synonym in the AddSearch dashboard.
For example, if on an e-commerce website selling footwear, “sneakers” and “running shoes” are defined as synonyms, a customer searching for “sneakers” will also see results for “running shoes”. This can make search results more comprehensive and relevant, leading to a better user experience.
To add synonyms follow these instructions:
Please note, that synonym keywords don’t work with Pinned results. You have to do a setup separately in Pinned results.