The Analytics Tag allows for selecting a tag and displaying an analytics view filtered against the tag. The analytics tag selector contains a maximum of five tags, and each tag can contain data collected from separate search UIs specified for collecting the data.

The Analytics Tag helps to split the analytics of a single index separated as tags. You can use the tags, for instance, in A/B testing to compare which search UIs are most effective. Splitting the analytics with tags may also provide insights from search UIs served to audiences in different geo-locations.

According to one of our blog posts, the most important things to look for in an effective search are:

Please note that collecting the analytics data from the search UI requires setting up with our API. Please get in touch with for more information on setting up the analytics tags.


To filter the analytics against tags, follow these instructions:

  1. Log in to your AddSearch Account
  2. Click any of the links under Analytics to open an analytics page
    • Overview
    • Keywords
    • Results

Picture of the Analytics pages user interface.

  1. Click on the Select tag dropdown menu to choose a tag

The Analytics Tag stays selected on all of the Analytics pages.

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