The Analytics Tag allows for selecting a tag and displaying an analytics view filtered against the tag. It helps to split the analytics of a single index separated by tags. You can use the tags, for instance, in A/B testing to compare which search UIs are most effective. Splitting the analytics with tags may also provide insights from search UIs served to audiences in different geo-locations.
According to one of our blog posts, the most important things to look for in an effective search are:
Please note that collecting the analytics data needs to be configured within your implementation, see the details below.
To filter the analytics against tags, follow these instructions:
The Analytics Tag stays selected on all of the Analytics pages.