Synonyms ensure different keywords with similar meanings lead to the same search result.
Synonyms are useful when your visitor searches with keywords that do not exist on the web page. You can add synonyms for slang terms, nicknames, or competitors‘ similar products.
To add synonyms, follow these instructions:
In the Shopify admin:
In the AddSearch dashboard:
Please note that synonym keywords don’t work with Pinned results. You have to set the keywords separately in Pinned results.