We often get asked how AddSearch compares with other search platforms, in particular, Swiftype and Algolia.

All three search providers differ considerably in their features and search tools, benefits, costs, and implementation.

To help answer your questions, we’ll take a closer look at these platforms and help you find the right solution for your website.

Take a look at the table below for a quick glimpse at the main differences between the three platforms:

PricingFrom $25/monthFrom $79/monthFreemium
Result managementRanking adjustments, typo tolerance for all plans; synonyms, promotions, search suggestions for Professional and higherRanking adjustments, typo, synonyms tolerance for all plansSynonyms for all plans, ranking rules for premium customers
AnalyticsShows popular, no click and no result keywords. Pro analytics show keywords by URLs and URLs by keywords. Integration to Google Analytics and Adobe Analytics available.Covers searches, clicks and insights.Shows popular, no click, low CTR and no result keywords. Premium analytics shows geographical data and use of search. Integration to Google Tag Manager available.
Analytics retentionFrom 30 days to 1 yearFrom 30 days to 6 months (custom for Premium plan)90 days (365 days as an add-on)
Search UIReady-made UI with customization. Search API and JavaScript library for complex solutions.Ready-made UI with customization. Search API and JavaScript library for complex solutions.Search API and JavaScript library for complex solutions.
User managementAdvanced user management for accountUser management set up at each indexUser management set up at each index
Self-learning algorithmsAvailable for all plansAt request for Premium customersAvailable for enterprise. Part of personalization tools
PersonalizationAdd-on for Premium and Enterprise plansNot availableAvailable for Premium plan
ImplementationFrom inserting a few lines of code to building complex customized solution with API.From inserting a few lines of code to building complex customized solution with API.System to push content to Algolia is required to set up crawling. Then building UI with API.
Platforms supportedAll. Plugin available for WordPressMost, no support for Ajax, JavaScript and private websitesAll, if you build integration. Plugins available for Magento 1 and 2, Netlify, Shopify and Salesforce
Multiple domainsFrom 2 to 20 domains in one index (custom for enterprise)1 domain (+$30/each additional)Each domain is required to have a separate licence
SupportEmail and live chat support for all customersEmail supportEmail support. Onboarding and Premier support are offered as add-ons

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Feature and Tools: Algolia vs. Swiftype vs. AddSearch

AddSearch, Swiftype, and Algolia all provide extensive tools for managing and understanding your search results. Let’s dive deeper into this functionality.

Manage search results

Both AddSearch and Swiftype provide you with a powerful result management toolset, including ranking adjustments and typo tolerance for any plan. Synonyms, promotional banners, and search suggestion autocomplete are included starting from the Professional package at AddSearch.

Algolia, on the other hand, gives access to synonyms for all plans but limits result management features, such as boosting particular search results, only to the premium customers.


All three provide advanced analytics options, giving access to top searches, no click, and low CTRs searches. AddSearch new Pro analytics feature top keywords by URLs and top URLs by keywords. Google Analytics and Adobe Analytics integrations are available for anyone with a Professional plan or higher.

Analytics Retention

At AddSearch, we provide unlimited access to search analytics history. Swiftype retention is limited to 30 days or 6 months depending on the plan (custom for enterprise). At Algolia it’s 90 days.

Search UI

Both AddSearch and Swiftype provide ready-made UI’s that can be implemented right away or customized. If you want to have 100% control over your results view, you can use traditional REST API along with an easy-to-use and state-of-the-art Search UI library. Using these tools, you can also integrate the search into mobile applications or existing implementations and build new features on top of those.

Algolia provides an extensive developer toolset, including a building blocks library. The search UI can be coded with these tools’ help.

User Management

AddSearch has an advanced user management tool that allows you to manage which user can access which domain. This feature is especially useful for digital agencies and enterprises that monitor multiple domains and have different people requiring access. Swiftype offers user management for each individual index. Algolia has 6 permission accesses for team members of each individual index.


Search personalization is used to show selected search results depending on previous user history and is supported by Algolia and AddSearch. Relevant search results for each of your users can be very different depending on the user’s status and previous web-behavior. AddSearch Personalization gives you a robust toolset for building a personalized search experience tailored to your website visitors and aimed at your business needs.

Swiftype doesn’t have any similar feature available.

Setup and Implementation: AddSearch vs. Swiftype vs. Algolia

Search setup is the major difference between the three platforms. The setup is simple and fast for AddSearch and Swiftype. Algolia’s implementation could become a complex and long project and can not be done without developers’ help.

Swiftype and AddSearch implementation

In the simplest setup, both AddSearch and Swiftype can be set up within minutes by adding a few pre-defined lines of code to the website. Both platforms provide API and JavaScript libraries for customization of search UI.

Above, you can see an example of a search bar implemented by AddSearch customers. There’s the AddSearch search widget, composed of simple pre-defined lines of code.

In the second example, you can find a search built using the AddSearch API. AddSearch also provides extensive implementation support.

You can design and implement a search yourself or ask our team to do it. We develop custom search design and UI for all Premium and Enterprise customers.

AddSearch is platform-agnostic, which means that it can crawl any content on any CMS. At the same time, Swiftype has certain limitations to the website’s platform, including an inability to crawl AJAX and JavaScript websites or certain private websites.

Algolia implementation

Algolia’s implementation is very different from AddSearch and Swiftype. While AddSearch and Swiftype both crawl content from your website, you need to push content to Algolia to have it indexed. For that, a developer has to create a script that connects their own platform with Algolia’s system.

Although this is certainly a costly and time-consuming constraint for most businesses, Algolia is perfect for complex databases and data not publicly available for crawlers.

Support: AddSearch vs. Swiftype vs. Algolia

Customer support is super important. AddSearch’s support has been praised by users in customer feedback and public reviews.

AddSearch strives to respond within 1 business day to customers with any questions: from pricing to technical issues. Live chat is available most of the time and is accessible from the dashboard for fast problem-solving.

Swiftype has an email support channel open to all customers and offers response time SLA to enterprise users. Algolia provides Standard and Premium customers with full email support and refers to the community forum for the rest. Implementation support is available upon request.

Pricing: AddSearch vs. Swiftype vs. Algolia

All three search providers have several price tiers. Their pricing is publicly available on their websites. Algolia and Swiftype prices are based on the number of search queries and operations, which can’t be known in advance. AddSearch has transparent and predictable pricing based on the features and number of documents (pages) indexed on the website. Here’s a look at the pricing in more detail:

AddSearch pricing

AddSearch offers four pricing plans ranging from $25/month for a simple search bar to a complex tailored solution for enterprises.

All AddSearch plans include ranking tools, Search API, language-specific features, and fast and reliable customer support. The more advanced plans have many additional features and, for example, SLA and implementation support.

Swiftype pricing

Swiftype’s pricing offers $79/month, $199/month, and a custom plan. Plans differ in the number of documents, crawling frequency, and search management features. AddSearch’s and Swiftype’s offerings are similar. However, with AddSearch, you can set up more complex solutions at a similar or even lower price.

Swiftype pricing

We made a simple comparison chart between AddSearch Professional plan and the Swiftype Pro plan.

 AddSearch ProfessionalSwiftype Pro
Price$89 / month$199 / month
Documents10k (+$25 per additional 10k)10k (+$25 per additional 5k)
Queries100k / month100k / month
Domains101 (+$30 per each additional)
AnalyticsPro (all analytics history)Pro (6 months analytics history)
Result Management
(Content Promotion, Synonyms and Autocomplete)
Typo Tolerance
PDF / Document Indexing
User ManagementAdvancedStandard
AJAX Crawling-

Algolia pricing

Algolia has dynamic pricing based on search requests and records you have on your website. In autocomplete and search-as-you-type implementation, each keystroke is counted as a separate search request. A record is a search item; however, the number of records is multiplied by the sorting options you want to implement.

Conclusion: which search is best for your website?

If you’re looking at AddSearch and Swiftype, the decision is, of course, up to you. Here at AddSearch, we are obviously working hard to make the best search solution for you and your website. Finally, here is a list of features that we think you’ll love about AddSearch:

However, if you have a complex database platform or looking to set up search personalization and have spare development resources, then Algolia might be the right choice for you.

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