Search Based on Seasonality
Most clicked keywords for the same search results are quite different based on seasonality, and they can change fast. Take a fashion retailer as an example. People who search for women’s tops will click more on t-shirts in summer as opposed to trenchcoats in winter. Trying to re-order product categories or use pinned results to address changing expectations can become quite time-consuming. AddSearch Progressive Ranking – Powered by AI provides an easier way to tackle changing trends.