5 Best Tools to Optimize Ecommerce Site Conversions

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If your ecommerce store is attracting a lot of visitors but only a small number convert into sales, you have a conversion problem. The good news is, there are strategies to bridge this gap and turn website visitors into paying customers.

In this blog, we’ll look at the 7 best conversion rate optimization (CRO) tools specifically designed for ecommerce that can help you address this problem effectively.

1. AddSearch: Best for Internal Site Search and Product Recommendations

5 best tools to optimize ecommerce site conversions

The first on the list for ecommerce CRO strategy is improving your internal site search solutions.

AddSearch is one of the best internal site search solutions in the market. Its innovative Dynamic Ranking feature, for example, goes beyond basic relevance. It combines product data, custom product ranking, and machine learning (AI). This allows you to tailor the site search results ranking to match your specific sales goals, such as promoting seasonal products, highlighting trending items, or prioritizing high-quantity items for stock clearance.

Think of your e-commerce site search as the Google for your products. Shoppers arrive with specific needs; a fast, accurate site search function is key to fulfilling them. The quicker and easier they find the products they’re looking for, the more likely they will make a purchase.

Key Features

Here are some of AddSearch’s most valuable features:

  • AddSearch Recommend: increase upselling and cross-selling opportunities by suggesting frequently bought-together items, popular products, and more. 
  • Comprehensive search insights: gain valuable insights into website user search behavior with data on keywords, clicks, and click-through rates.
  • Personalized search results: tailor search results for each visitor in real-time, ensuring a more relevant experience.
  • Auto Synonyms: automatically detect and add synonyms to zero-result searches, ensuring users find the most relevant products even if they don’t use the exact keyword.
  • Promotional campaigns: integrate special offers or important announcements with relevant keywords, grabbing user attention immediately.
  • Shopify integration: Addsearch is one of the best site search tools for Shopify, so you can easily add it to your Shopify website.

Learn more about AddSearch’s search and discovery solutions for ecommerce here.


AddSearch offers three pricing options tailored to your business needs and budget:

  • Professional: $99 per month (billed annually)
  • Premium: $499 per month (billed annually)
  • Enterprise: custom pricing

All plans include customer service to ensure you get the most out of AddSearch. Visit the AddSearch pricing page to compare the features of each plan.

2. Hotjar: Best for Tracking User Interaction

5 best tools to optimize ecommerce site conversions

Hotjar is a heatmap and behavior analytics tool that helps you understand how people are using your website. It shows you where they click and scroll and what they ignore through features like heatmaps (colorful maps that show activity) and recordings of their visits. It’s like watching someone browsing your site without actually being there. 

These customer behavior insights are valuable for conversion rate optimization. Instead of relying solely on sales data or, worse, guesses, you can change your ecommerce website design and content to speak to your customers truly. You will have solid ground to validate your ecommerce CRO strategy, bringing your customer voice to your decision-making. 

Key Features

  • Heatmaps: visually identify areas of high user engagement and clicks, helping you optimize call-to-action buttons or product placements.
  • Session recordings: watch replays of real user interactions. This can reveal issues you might miss with just data.
  • User feedback: leverage surveys with pre-built templates or pop-up messages to gather valuable insights into user experience, pain points, and campaign effectiveness.
  • User surveys: uncover the “why” behind user behavior, like why they abandon their cart or hesitate on a specific page.


Hotjar sets up its pricing based on the solutions: Observe (heatmaps and recordings), Ask (surveys and feedback), Engage (user interviews), and custom package. This means that if you want to adopt the heatmaps and feedback features, you need to subscribe to two separate plans. Below is the pricing list for their Observe solution, billed annually.

  • Basic: forever free – for up to 35 daily sessions
  • Plus: $32 per month – for up to 100 daily sessions
  • Business: $80 per month – for up to 500 daily sessions
  • Scale: $171 per month – for up to 500 daily sessions

3. Juicer: Best for Social Proof Integration

5 best tools to optimize ecommerce site conversions

Adding social proof to your website is an excellent way to nudge visitors to make a purchase. And with tools like Juicer, it’s never been easier to do this. 

Juicer lets you aggregate and display real-time user-generated content (UGC) from your social media accounts into a beautiful social media wall. For instance, you can curate product photos from Instagram, product review videos from TikTok, and testimonials from X. Then, embed them anywhere in your retail shop.

By strategically showcasing reviews and UGC content, you’ll increase the trust and credibility of your ecommerce site products and services, making customers more likely to buy. 

Key Features

  • Content curation: curate posts, hashtags, images, and photos from your ecommerce store’s social media channels into one feed. 
  • Content moderation: control the content your visitors see to show off the best social content for your brand.
  • Customizable design: match the look and feel of the social media wall with your brand’s styles.
  • Support popular social media channels: Juicer can easily be connected to 15+ social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and TikTok.


Juicer offers free and paid plans. The prices below are for annual subscriptions.

  • Small: forever free 
  • Medium: $17 per month
  • Large: $89 per month
  • Enterprise: custom pricing

4. Zendesk: Best for Customer Service Solution

5 best tools to optimize ecommerce site conversions

Social proof is a powerful tool for building trust with potential customers, but it’s not the only one. Consider the impact of exceptional customer support. Imagine a visitor on your e-commerce site facing a hurdle. A seamless live chat experience can turn this obstacle into an opportunity. Zendesk empowers you to deliver just that.

With Zendesk’s live chat feature, for example, your support agents can be there in real time, offering instant assistance and responding to customer inquiries quickly. Consequently, your customers will be happy to complete their purchase and encouraged to give positive word-of-mouth—all contributing to higher conversion rates.

Key features

  • Centralized help desk ticketing: enables the customer service team to track, prioritize, and respond to customer issues quickly and efficiently.
  • Knowledge base management: create and manage knowledge bases, FAQs, and self-service portals to reduce the need for direct support interactions.
  • Multichannel support: manage email, chat, social media, and phone customer support channels under one roof.
  • Vast integration options: easily connect Zendesk with third-party apps, such as CRM and ecommerce platforms.


Zendesk has a tier pricing plan. All prices are for annual subscriptions and are valid for one agent only.

  • Team: 55€ per month
  • Growth: 89€ per month
  • Professional: 115€ per month
  • Enterprise: custom pricing

5. Prerender: Best for Improving Ecommerce Web Performance

5 best tools to optimize ecommerce site conversions

There’s a clear link between conversion rates and page load time. A Walmart study shows that every one-second improvement in page load translates to a 2% increase in conversion rate. That’s why upgrading your web performance should be a part of your ecommerce CRO strategy list.

Prerender is an enterprise-level technical SEO tool designed specifically to address these challenges. It tackles the core issue: server response time—the foundation of website speed. By using Prerender, you can deliver a lightning-fast shopping experience for your customers but also climb the ranks in search results, attracting more organic traffic.

While the importance of speed is clear, achieving it for ecommerce sites can be tricky. Thousands of product pages and technical SEO complexities (e.g., duplicate content, image sizes, and site structure) contribute to sluggish performance. This frustrates customers and hurts your SEO ranking, as Google prioritizes fast-loading websites.

Key Features

  • Faster response times: enjoy server response times under 50 milliseconds.
  • Faster and perfect indexation: get your product pages and all its web page elements indexed and ranked within days instead of months.
  • Simple implementation: no need to change your tech stack to implement Prerender.


Prerender has four pricing plans, including a free plan.

  • Free: forever free – for small sites
  • Essential: $90 per month – for medium sites 
  • Advanced: $290 per month – for large sites
  • Custom: $990+ per month – for enterprise-size sites with custom needs

Besides the core plan, Prerender also offers some add-on solutions that you can buy once off (onboarding package) or subscription-based (e.g., ongoing support).

Boost Ecommerce Site Conversion Rate with AddSearch’s Site Search Solution

In today’s ecommerce landscape, low product prices won’t always guarantee higher conversion rates. Customers also crave positive shopping experiences. This means building trust through social proof, offering responsive customer support, delivering a lightning-fast website, and ensuring accurate, relevant search results.

Adopt AddSearch to help you create a powerful internal site search engine. Our AI-powered search solution understands the intent behind customers’ queries, giving them the right search results even if they don’t use the exact keywords. 

Additionally, our AddSearch Recommend solution suggests additional products that might interest your customers, increasing their average order value and driving sales.
Get started with AddSearch. Sign up now for a 14-day free trial.

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