Nintex
Success story
Nintex Moved from Coveo to AddSearch and Never Looked Back—Here’s Why
We spoke with Jason Miller, Corporate Marketing Web Developer at Nintex, to learn why they replaced Coveo with AddSearch—and how it helped them streamline their complex web ecosystem with less effort and more control.
With zero maintenance required, AddSearch can save you hours each month.
Nintex switched to AddSearch for a scalable, low-maintenance search solution that empowered their team and improved user experience.
“The search maintenance is just amazing. We don’t need to worry about it anymore. The flow is simple, indexes are updated immediately, and changes are painless. The speed of maintenance alone is a huge benefit.
Once the implementation was done, I literally had to spend zero time maintaining it.”
Jason Miller, Corporate Marketing Web Developer at Nintex
Let’s AddSearch!
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Scaling Smart: How Nintex Tackled Their Site Search Challenge
Nintex helps over 10,000 organizations across 90 countries reduce inefficiencies through automation—boosting productivity in departments like sales, HR, finance, and software. But while their tools simplify complex workflows, their own website experience wasn’t nearly as efficient.
With a centralized English-language site, multiple regional versions, microsites, and content-specific subdomains (some hosted externally or built on WordPress), users often struggled to find the content they needed.
To solve this, Nintex implemented a third-party search platform—Coveo—but it soon became clear that it couldn’t scale with their evolving needs. Their fragmented setup demanded a smarter, more flexible search experience that could keep pace without causing internal bottlenecks.
Outgrowing Coveo: the Switch to a Scalable, Low-Maintenance Search Solution
As Nintex’s digital presence expanded, it became clear that their existing site search solution wasn’t keeping up. What was meant to streamline content discovery instead introduced new challenges.
With Coveo, basic changes to the search experience required skilled developers, creating costly bottlenecks and slowing down the team. Indexing issues across third-party domains meant users still couldn’t reliably find relevant content—leading to frustration on both sides of the screen.
“I compared it [Coveo] to a cruise ship. If you wanted to change something, it took a lot to turn the ship. There were also a lot of specialists required to work on the code and integrate it with the site, so when we wanted to make small changes, we couldn’t just go in easily and do what was required.”
Jason Miller, Corporate Marketing Web Developer at Nintex
Finding the Perfect Partner in AddSearch
After considering many site search engines, including ElasticSearch, Jason thought AddSearch might be too good to be true: “All the other providers we were considering had the features we needed, but they were significantly more complex and much more expensive.”
Beyond its powerful search capabilities, AddSearch stood out with responsive customer support and quick implementation, making it the clear choice for Nintex.
They noted that Implementation was surprisingly simple— exceeding Nintex’s expectations. “The rollout was exceedingly easy. I’m astonished at how easy it ended up being! Also, the support we got was amazing.”
As a result, Nintex finished the transition one month ahead of schedule. For a small internal team, this was a major win.
From Confusing to Intuitive: How We Transformed Search for Nintex
With AddSearch in place, Nintex quickly saw improvements in search functionality, from better indexing to higher result accuracy.
Indexing Across Multiple Domains with Custom Fields
Managing content across nine different systems was challenging, but our custom fields allowed Nintex to create a unified search experience. Users could search by subdomain and content type, ensuring accurate and relevant results.
Fixing Third-Party Indexing Issues with Site Areas
Nintex’s community site had 25,000+ pages and nearly 100,000 indexed results, but third-party capitalization inconsistencies caused indexing issues. Using site areas, Nintex excluded problematic data without changing their code.
“The fact that the AddSearch platform was able to do that and basically ‘fix’ the third-party issues was just amazing.”
Smarter Search with Synonyms
Users searched for internal acronyms and shorthand that weren’t always present in Nintex’s content. With synonyms, Nintex linked terms like ‘NWC’ to ‘Nintex Workflow Cloud’ and related phrases—improving search accuracy without altering existing content.
Automated Indexing with API Integration
Before AddSearch, new content could take a week to appear in search. By integrating AddSearch’s API into WordPress, indexing was automated, and new content appeared instantly.
Better Search Experience with Ranking Management
Nintex users often searched using exact match queries, anticipating precise results. However, their previous search solution struggled to deliver this, which led to frustration. With AddSearch’s ranking management, Nintex could prioritize exact match results while showing related content below.
A Remarkable Improvement in Search Efficiency
Switching tools completely removed the manual effort Nintex had faced with Coveo. The impact was clear:
- Better search experience: within just a month of launching AddSearch, three additional business units contacted Jason, eager to implement it on their sites.
- Seamless cross-site search: users could easily find what they needed across Nintex’s various domains.
- Significant time savings: search maintenance issues were eliminated because indexing happens instantly, and changes can be made without specialist input.
With zero maintenance required, AddSearch can save you hours each month.
Ready to spend less time on search maintenance and more on your actual business?
AddSearch Oy
PL 8
FI-02611 Espoo
Finland
info@addsearch.com
Corporate ID #: 2545782-4
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