Your visitors aren’t all the same, and your search results shouldn’t be either. Our personalization engine combines AI and behavioral data to shape better search experiences.
The way your content responds to searches can be the difference between a sale and a bounce. 80% of people are more likely to buy when the experience feels made for them. And that’s where AddSearch Personalization comes in.
We can help you deliver dynamic, user-specific results based on each visitor’s unique behavior, location, and intent.
“Point Loma Nazarene University uses AddSearch to show search results unique to users depending on their history, behavior, or settings. “Users who click on multiple results are down by 10%, which means that more people are getting to their results faster.”
David Gladson, Director of Marketing at Point Loma Nazarene University
Serve up relevant search results that are optimized for visitors in real-time.
Our system automatically ranks or filters search results to match an individual’s profile, every time.
Personalized search ensures every visitor sees the results most relevant to them.
By factoring in past search behavior and user preferences, AddSearch delivers tailored results that feel intuitive and useful. This leads to a smoother search experience, happier users, and higher conversion rates.
Tailor your search experience to what matters most to your users. With AddSearch, you have full control over how personalization works for your site, including the “rules” or custom triggers you set.
Whether it’s a user’s browsing behavior, account details, preferred filters, or purchase history, you decide what drives the most relevance.
*Note: Personalization does not support custom fields containing numeric values.
We’ll help you build the right personalization strategy for your business.
Our team works closely with you to design and implement a tailored approach that fits your goals, audience, and content. You’ll get hands-on support from our search experts, from setup to optimization, along with clear guidance and answers.
Because the system is trained on user data—such as location, interests, past purchases, and browsing history—AddSearch can recommend tailored products or content even before a user makes their first search.
These signals will be able to guide and improve your personalized search strategy.
In the dashboard, you can review the personalized search results displayed per user and make adjustments in real-time.
As you gather more data, you can make adjustments to improve the accuracy of your personalization.
All the advanced developer tools are at your disposal, including search API, advanced design customization, and more.
Let us show you in a quick demo—no pressure. There’s nothing like seeing the tool in action.
Book a meeting below to learn how AddSearch can adapt it to your use case and business needs.
Find out more about AddSearch Personalization and how we add value.
AI personalization in site search refers to dynamically adjusting search results to better match what a visitor is looking for. For example, delivering unique results based on previous search behavior, location, or device. It’s a key requirement for modern search, with the following benefits:
It surfaces hidden content. Tailored results help users find content that might otherwise stay buried in your website.
Yes, AddSearch aligns with privacy requirements for GDPR. It utilizes a unique user token stored in cookies to personalize search results without collecting personally identifiable information. This approach ensures that user data is handled responsibly and transparently. Learn more about our secure data handling practices.
When you personalize your results according to user behaviors and preferences, the chances of them finding what they need are higher. This, in turn, drives customer satisfaction and faster action. AddSearch’s personalization engine can deliver results related to location, device type, historical search data, and more, so that results are most relevant for content or product discovery. Frictionless experiences like these reduce bounce rates and increase conversion potential.
Implementing AddSearch Personalization involves integrating the feature through the AddSearch dashboard—you will need to enable personalization and configure custom fields manually. The process is straightforward and can be completed in a short timeframe, depending on the complexity of your site. Read the available documentation or contact us for further support.
The AddSearch Premium Plan is $499 per month, which includes personalization as well as other tools such as ranking management and priority support. Of course, search personalization is available for enterprise—we can custom build what you need to scale your business.
AddSearch Oy
PL 8
FI-02611 Espoo
Finland
info@addsearch.com
Corporate ID #: 2545782-4
VAT ID #: FI25457824