ESAB
Success story
How ESAB Doubled Click-Through Rates on Key Products with AddSearch
With 40+ localized sites and a vast product catalog, ESAB needed a better way to connect users with what they were looking for. We spoke with Darrin Elkins, Global Web and Digital Development Manager at ESAB, to find out how they did it with AddSearch.
2-3x the Click-Through Rate and Better Search Insights
AddSearch’s built-in analytics, enhanced by ESAB’s own Google Analytics setup, gave the team visibility into top-performing search terms, no-result queries, and click-through rates (CTR).
“Recently, we started to focus heavily on the UX of our website, and search is a big part of how users feel about us. We have a wide range of products, and it’s essential that website visitors find what they need.”
Darrin Elkins, Global Web and Digital Development Manager at ESAB
Let’s AddSearch!
A better site search experience is right at your fingertips. Start understanding and managing your search performance today!
ESAB: Delivering Precision at Every Step—From Welding Products to Digital Search
ESAB is a global leader in welding and cutting solutions, serving industrial customers across every continent. Their website supports over 40 localized versions, housing a wide range of product pages, technical documents, and support content.
As they started to improve their user experience and understand how visitors interact with their site, ESAB uncovered a critical insight: most users turn to internal site search for finding products.
This discovery highlighted a major opportunity—and a growing need—for a smarter, faster, and more scalable search solution.
A Strategic Shift: Why ESAB Made Site Search a Priority
Search wasn’t just a UX priority; it was directly tied to product discovery and sales. ESAB’s team realized that if customers couldn’t quickly find what they needed, they risked losing engagement or potential conversions altogether.
“For us, search plays a crucial role in website sales and conversion rates. Search can quickly bring potential customers to our products and even encourage a sale.”
Darrin Elkins, Global Web and Digital Development Manager at ESAB
But their existing solution at the time wasn’t keeping up. With frequent content updates, technical documents in dozens of languages, and over 40 localized sites, maintaining a high-quality search experience became a challenge.
To meet these demands, the team needed a site search platform that could:
- Adapt quickly to new content and product updates.
- Deliver fast, relevant results across all languages.
- Provide full developer control through a flexible API.
That’s when they turned to AddSearch.
How AddSearch Helped ESAB Build a Smarter, Faster Search Experience
AddSearch gave ESAB the flexibility and control they needed to overhaul search across multilingual sites, without disrupting their workflows.
Here’s why they love AddSearch:
- Real-time indexing: new products, documents, and news updates appear in search results immediately, with full re-crawls possible in just hours.
- API-powered customization: ESAB’s developers built a tailored search interface, with complete control over result relevance and display.
- Multilingual readiness: AddSearch’s built-in support for multiple languages ensured accurate, localized results worldwide.
- Responsive support: fast, knowledgeable assistance and developer-friendly documentation made implementation smooth.
“We needed smooth cooperation, fast customer support, and a search solution that works across multiple sites in multiple languages.”
Darrin Elkins, Global Web and Digital Development Manager at ESAB
2-3x the Click-Through Rate and Better Search Insights
AddSearch’s built-in analytics, enhanced by ESAB’s own Google Analytics setup, gave the team visibility into top-performing search terms, no-result queries, and click-through rates (CTR).
By fine-tuning search results for popular keywords, they saw rapid improvements.
“Already within a few weeks, CTR has increased 2–3 times.”
Darrin Elkins, Global Web and Digital Development Manager at ESAB
With a faster, more accurate search experience and the ability to track performance in real-time, ESAB now connects users to the right products and documents more efficiently—supporting both sales and customer satisfaction at scale.
Don’t let poor search cost you customers.
See how AddSearch helps global brands like ESAB connect users with the right content—fast.
AddSearch Oy
PL 8
FI-02611 Espoo
Finland
info@addsearch.com
Corporate ID #: 2545782-4
VAT ID #: FI25457824
About us
✨ Introducing AI Answers! Give your website visitors instant answers, not just links.