How AddSearch Uses AI to Enhance Search Results
Incorporating AI is another way we innovate search to meet changing customer needs. AI plays a key role in making search more adaptive, scalable, and effective—helping us solve challenges that static systems can’t. Here’s how AI fits into our approach at AddSearch.
Our Approach to Artificial Intelligence for Our Solutions
AI is a powerful capability that should be applied with purpose. At AddSearch, we use artificial intelligence to enhance, not replace, the fundamentals of effective search.
- Focused on user intent: we use AI to better understand search behavior and deliver more relevant results.
- Selective in implementation: AI is only applied when it improves outcomes beyond what rules or logic can do alone.
- Built to reduce manual effort: from configuration to ongoing optimization, our AI features help save time.
- Tailored per use case: each feature is designed with thoughtful use of AI based on context and needs.
Always secure: all AI outputs are grounded in your approved content, with strict data privacy controls in place.
Responsible AI Search Engines: Privacy-First, Always
We use advanced language models from OpenAI to power our AI search features—but only with your approved, indexed content—never the open web. We don’t store personal user data, and your content is never used to train models unless you explicitly opt in.
How AI Solves Real Search Problems
Not every search challenge needs AI—but here’s where it helps most.
The Challenge | The Feature | AI’s Role |
Users don’t always type in the right terms. | Auto Synonyms | Understands intent and finds matches. |
What’s relevant keeps changing. | Progressive Ranking | Learns from behavior in real time. |
Manual recommendations fall flat. | Frequently Bought Together | Detects buying patterns automatically. |
Users want answers, not links. | AI Answers | Summarizes content into responses. |
How Our AI Search Features Work
Take a closer look at how each AI-powered search feature operates behind the scenes.
Auto Synonyms
AI-driven synonym discovery for every search.
What It Does
Expands search coverage by automatically suggesting context-aware alternatives—so users still find what they need, even with unconventional phrasing.
How It Works
Auto Synonyms leverages OpenAI’s language understanding to analyze search queries, uncover user intent, and surface relevant term variations across languages. It monitors no-result searches continuously and improves coverage without manual effort.
Progressive Ranking
Adaptive relevance that evolves with behavior.
What It Does
Promotes popular or seasonal content automatically, keeping results aligned with current user interests.
How It Works
By analyzing behavioral signals—such as click patterns and query trends—Progressive Ranking dynamically adjusts search rankings to reflect what’s resonating. No manual rule-setting is needed, even on fast-changing sites.
Frequently Bought Together
Data-driven product suggestions that boost cart size.
What It Does
Surfaces product bundles and complementary items that help users discover more—while increasing average order value.
How It Works
Using machine learning, this feature identifies shopping cart patterns and uncovers meaningful product relationships, enabling targeted cross-selling based on actual customer journeys.
AI Answers
Conversational, privacy-first responses pulled directly from your content.
What It Does
Delivers concise, human-like responses to user queries without relying on external sources—keeping users engaged and informed in fewer clicks.
How It Works
Powered by OpenAI’s models, AI Answers generates natural-language responses drawn only from your indexed content. It’s privacy-focused, aligned with your brand voice, and easy to implement across your site.
How AI Continuously Improves Site Search
Every search makes the next one smarter.
See Our AI Search Features Live in Action
See how AddSearch’s AI search features adapt to your content and use cases in a personalized demo.
AddSearch Oy
PL 8
FI-02611 Espoo
Finland
info@addsearch.com
Corporate ID #: 2545782-4
VAT ID #: FI25457824
About us
✨ Introducing AI Answers! Give your website visitors instant answers, not just links.