Accurate Site Search Results Start with Data

Track what your users are searching for—and what they’re not finding. Once you understand what your visitors want, you can easily optimize your search experience for better engagement.

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Your Search is Only as Good as the Data Behind it

Get a comprehensive overview of your search performance, including what matters to your users, fix content gaps, and more. With AddSearch, you can analyze the following data:

Irrelevant Results and No-Click Searches

Much like no-hit results, irrelevant results frustrate users and increase bounce rates. Use AddSearch Analytics to spot disconnects between a search’s intent and the content you’re serving in response to a keyword.

No-Hit, Zero Result Keywords

Identify zero-result searches and turn them into opportunities. Use these insights to guide new content creation, update page tags with hidden keywords, and expand your synonym library. These efforts will close the gap between user searches and what you offer.

Users’ Search Behavior

Get a birds-eye view of how users interact with your internal site search. See what people are searching for, how often they search, and whether they end up finding what they’re looking for. With these insights, you can create more targeted, relevant content.

Most Popular Keywords

Track your most popular keywords to inform other types of content, find high-demand content, and guide future content production. Metrics like click-through rate (CTR) and average click position (ACP) help you understand what’s working—and what isn’t.

What Makes AddSearch Analytics a Standout Choice?

With analytics at your fingertips, there’s no excuse for irrelevant search. Whether you’re building your recommendation system or fine-tuning personalized search, it starts with better insights.

Simple Setup and Implementation

This feature is plug-and-play: no complex onboarding or coding required. Get access to keyword tables and data visualizations of your users’ search queries and behaviors without any infrastructure development.

Customizable Dashboards

Populate and tailor your dashboards according to information that matters to you. This will help you identify trends, hiccups, etc., to make smarter, informed decisions.

Adheres to Privacy and Safety Compliance

AddSearch prioritizes data security. Our solutions are fully GDPR-compliant and focused on anonymized insights. We do not track third-party data, and you can control access to your information at all times.

Dedicated Support and Documentation

From setup to optimization, we strive to deliver first-class support. Our documentation is easily accessible and our search experts are available around the clock to help you.

Connect Analytics to Sync Your Data

Connect AddSearch with your existing analytics platform to start informing your content. Easily integrate with Google Analytics (including custom analytics events), Adobe Analytics, or Matomo.

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FAQs

Find out more about AddSearch Analytics and the importance of tracking user interactions.

What Can I Track with AddSearch Analytics?

AddSearch Analytics lets you track top search queries, average click position, no-hit keyword searches, click-through rates, user behavior, trends or patterns, and more. These insights help you identify gaps, improve relevance, and drive more conversions from internal website search.