Integrating AddSearch with Google Analytics

If you have ordered our Plus package, AddSearch automatically detects Google Analytics (GA) on your website. We push statistics to GA automatically, without you having to modify any settings in AddSearch.

The only thing you need to do is to enable the statistics in Google Analytics. The steps to do this are as follows:

  1. Log in to your Google Analytics account at
  2. Click on Admin, located in the upper right hand corner.
  3. Click on View Settings
  4. Under Site Search Settings, turn on the button marked Site search Tracking. Input addsearch as the Query parameter, and check the box Strip query parameters out of URL. Then, input addsearch-category as the Category parameter, and check the box Strip query parameters out of URL. Click Save.

See the screenshot for the correct settings:

Google Analytics - AddSearch setup


AddSearch reports three types of analytics information with a different Search category:

  • Result clicked: One or multiple of the search results got clicked
  • Results viewed: After typing a search query the results are viewed or scrolled through for a few seconds. This might or might not end up with a “Result clicked” event
  • No results: Search query returned no results at all. Nothing got clicked

Additional Notes

AddSearch is an instant search, and users of the search typically type one or two letters before clicking on a search result. This means that the the top keywords in your GA statistics are typically very short and somewhat hard to decipher. We’re working on a solution for this.

See also:
How can I exclude AddSearch from my traffic numbers?

Global site tag (gtag.js)

If you’ve installed Google Analytics with the Global Site Tag (gtag.js) script, you need to add your Google Analytics tracking ID to the addsearch_settings JavaScript variable on your HTML template:

<!-- AddSearch settings -->
window.addsearch_settings = {
  ga_tracking_id: 'UA-xxxxx-x'

See the full documentation of the addsearch_settings variable for the search widget or for the results page.

Google Tag Manager

If you are serving Google Analytics as a Google Tag Manager (GTM) tag, some additional steps are required for Google Analytics integration to work.

Sign in to your GTM account.

Select “Variables” from the left hand side menu

Under “User-Defined Variables”, click “NEW”.

Create a variable “virtualPageURL”.

Click save. Click NEW again, and create another variable “virtualPageTitle”.

See that both variables are created:

Select “Triggers” from the left hand side menu. Click NEW.

Create a custom event trigger on “VirtualPageview”.

Select Tags from the left hand side menu, click NEW.

Create an Universal Analytics tag with page and title fields linked to virtualPageURL and virtualPageTitle variables, and virtualPageview as a firing trigger:

Publish your changes and the search events should start showing in your Google Analytics account.

Other Analytics Platforms

We have integrated with the leading open-source analytics platform Piwik among Google Analytics. We support both self-hosted and cloud-hosted Piwik installations. See for more information. The third supported analytics platform is Adobe Analytics. We are also able to fire custom analytics events if needed.