The State of Site Search for Media & Telecom

The State of Site Search for Media & Telecom


The right digital customer experience is at the heart of engaging with your customers today. In the Media and Telecom industries, digitally-savvy customers are keen on self-service, and sales and marketing rely on an attractive and engaging customer experience to meet their goals. Optimizing site search has become an essential part of creating and shaping that experience and offering cutting-edge services.

Is your site search helping you offer integrated digital experiences that engage customers, adapting to their use of other devices, and contributing to your business goals? Explore our independent research report to benchmark against global practices now.

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Did you know that while 69% of media and telecom companies use site search analytics in adapting their content strategy, only 15% consider bounce rates?

As more organizations in the Media and Telecom industry aim to offer a seamless customer experience, AddSearch partnered with Ecosystm to conduct a global study into their needs and priorities so we could support them better.

We asked businesses in the industry globally for their views on site search and their goals and best practices for 2022. The resulting report is packed with insight into the Media and Telecom sector globally.

It reveals how businesses view site search, how it can help achieve business goals, and how to evolve your organization’s site search capabilities.

Is your site search future-ready? Find out now.