The Revolution of Social Search

It’s been a while since companies relied solely on their website for online communication. Nowadays most companies are active in social media also, where they’re engaged in a two-way discussion with their target groups. This has meant that companies generate content to multiple channels, including Twitter, Facebook, YouTube and others, instead of just their website.

This revolution has not yet expanded to search. No company currently offers a way to search through all corporate content. If you search on a company’s website, the results are confined to the to the site content, and disregard any content that the company has in social media feeds.

Until now, that is :).

Include Twitter Feeds in Site Search

We’re very happy to announce AddSearch Social, which is a way for companies to include their social channels into their search. AddSearch now allows companies to add Twitter accounts into the search, so that when you search on your site, your tweets will appear alongside the website search results.

AddSearch users can add an unlimited amount of Twitter accounts to their search via the AddSearch Dashboard. This means that you don’t need to limit yourself to just including your corporate account; you can also add your employees’ accounts into the mix.

Your tweets will be indexed almost in real time, meaning that your tweets will be available in your search instantly. This makes it the perfect tool for searching any rapidly changing content.

How Can I Use This?

The use cases for this are plentiful:

  • You’re a media company, with reporters tweeting realtime information on breaking news. Your site visitors will be able to see those tweets and get the latest information, long before you’ve managed to post news to your website.
  • You’re a company launching a new product, and you’re tweeting live from the launch event. With AddSearch, your site visitors will find latest tweets in the search, and can marvel at the specs and designs of your latest offering.
  • You’re an airline, and your pilots are going on strike. You’re tweeting information about cancelled flights and strike duration, but you’re not updating your site as fast. With AddSearch, your site visitors will find the latest information, regardless of where it resides.

This is a world’s first; AddSearch is the first search provider to offer this functionality.  As this is a brand new technology we expect that there will be plenty of uses for it that we have not anticipated at all.

Try it Out

You can try AddSearch Social from our own search on the top of this page. Or you can try the search at Arctic Startup, the primary source for news about the Nordic startup scene. You’ll notice the latest tweets from @ArcticStartup popping up in the results.

To try out AddSearch Social for yourself, sign up on our home page. You’ll get a demo search for your own site in just 1 minute. To add your Twitter feed you need to have a paid AddSearch subscription, which you can purchase in the AddSearch Dashboard. You can then add your Twitter account to the search via the Dashboard. The pricing model for AddSearch Social is simple: any tweets get counted as pages, and towards the page quota of your AddSearch subscription.

More Information

If you’d like more information on the social search or have any feedback or comments, feel free to contact us at All feedback is greatly appreciated!